Category Archives: Media

Breaking Local News Posted Online Before Twitter

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This morning there was a fatal accident at the intersection by my office in the WillowBrook Office Park in Perinton.

Fire and Rescue units arrived on the scene at 7:35 a.m. according to the Monroe County 911 site.

News reports say a car turning left at Woodcliff Drive hit a motorcycle traveling on Rt. 96.

Traffic on Rt. 96 in the area of the WoodCliff was snarled for several hours due to the accident reconstruction and the investigation.

After driving around for 40 minutes, I found an alternate route to the office and I arrived just before 9 AM.

When I came inside someone in the hall told me that I was the first to post anything about this on Twitter at about 8:30 AM, an hour after it happened.

I was fairly sure that I wasn’t the first – and I wasn’t, @MCFIREEMSREPORT was – but I was curious as to how the local media used Twitter to report the story.

I was one of those trying to figure out how to get to work, searching online and Twitter for the details of exactly which roads were open and which roads were closed.

Here’s what I found… (after I got to work):

Only one local media outlet Tweeted about the accident!! (as of 10:22 AM when I posted this, almost 3 hours after the crash).

The NBC TV affiliate @news10nbc tweeted at 9:01 AM, 17 minutes after they posted the story on their site.

None of the other sites posted anything to Twitter.

Here are the times the other media posted their initial story on their sites:

8:55 AM – MPNnow.com, the local newspaper @messengerpost

9:00 AM – 13 WHAM / ABC TV @13WHAM

9:00 AM – The Democrat and Chronicle newspaper in Rochester @dandc

9:18 AM – YNN, local TV station @YNN_Rochester

9:23 AM – FOX / CBS TV @news_8

No time stamp on story – WXXI Public Radio @WXXIrochester

The Problem with Job Boards

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The Ladders has released a brief new white paper by the Aberdeen Group called “Challenges in Sourcing Six-Figure Talent.“ (It is a .pdf download).

In it, they share their research on how partnering with an online provider to source resumes is more effective than just posting on job boards. It is an interesting read and presents many problems and challenges that still could be solved in the employment vertical space.

Job boards can increase the reach of recruiters and hiring managers into otherwise difficult-to-access talent pools, but 70 percent of survey respondents said that reach can make things worse by delivering unqualified candidates, most of whom are unqualified for the advertised position. In addition, 59 percent said the volume of applicants funneled through job boards strains the resources of hiring companies and recruiters, making them less effective at identifying and vetting candidates who are actually qualified.

Additionally, 61 percent of respondents said they spend too much time looking for the right candidates for these jobs and 45 percent don’t see value in paying for job postings on these sites and job boards.

Read Sharon Florentine’s article here: The Problem with Job Boards.

The New Definition of Literacy

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This quote (below) was taken from Alfred Hermida’s MediaShift post which was adapted from a chapter appearing in The New Journalist: Roles, Skills, and Critical Thinking, a new textbook for journalism students:

“Literacy has traditionally been described as the ability to read and write. New literacies generally refer to new forms of literacy made possible by digital technologies, such as blogging, uploading photos or sharing videos. According to new literacies, media is collaborative, distributed, and participatory nature.”