Yahoo! Forms Strategic Partnership with Newspapers
Yahoo! Inc. today announced a strategic partnership with more than 150 daily U.S. newspapers to deliver search, graphical and classified advertising to consumers.
The partnership begins with recruitment advertising where newspapers will be using and feeding employment classifieds to Yahoo! HotJobs.
In addition, the newspapers plan to work together with Yahoo! to provide search, content, and local applications across the newspapers’ Web sites.
Initial participants:
Belo Corp.
Cox Enterprises
Hearst Corporation
Journal Register, Co.
Lee Enterprises
MediaNews Group Interactive
The E.W. Scripps Company
A conference call and Webcast, with participation from Yahoo! executives, will be held at 1:00 p.m. EST today. To access the listen-only conference line, dial 1-866-812-0403.
A live Webcast of the conference call, together with a presentation, can be accessed through the Belo Web site.
Following the conclusion of the conference call and Webcast, a replay will be archived on the websites of Yahoo!, Belo, Journal Register, Lee, Media General and Scripps beginning at 6:15 p.m. EST on November 20 until 11:59 p.m. on November 27.
November 20th, 2006 at 1:27 pm
I had heard about this a while ago, the group is called Congoo and they are about to launch a news channel too.